http://www.nytimes.com/2012/02/09/business/media/young-people-are-watching-but-less-often-on-tv.html
Can't say it often enough, there is content or service and there is the delivery method. Many companies confuse this for example:
Can't say it often enough, there is content or service and there is the delivery method. Many companies confuse this for example:
- Mobile phone company: You are selling a voice call or an internet connection. The fact that I can do this from a mobile device does not change this. It is simply an efficient and convenient way of delivering the service.
- TV channels: Content is king. It really doesn't matter on which screen I consume it, that is the delivery mechanism
- Restaurant: Food is the main product, the decor, service, etc are delivery and experience enhancements but it does not change the core product
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