http://www.theatlantic.com/technology/archive/2012/02/a-guide-to-the-digital-advertising-industry-thats-watching-your-every-click/252667/
Professor Joseph Turow writes a compelling article lamenting the use of new targeting technologies and their accuracy. The effects of such advertising may result in unforeseen catastrophic social effects for minorities and the underprivileged.
While the professor agrees that the new technology is accurate and significantly improves it's knowledge about you over time, this is the actual problem!
It seems that if your profile shows that you are predisposed towards sweet snacks, the system, horror of horrors, will actually serve you an ad for..... sweet snacks! This will strengthen your bad habit and lead to a downward spiral.
If you seem to like hip hop and urban, you will not accidentally receive ads for MIT or Harvard thereby reducing your potential vision and reinforcing your antisocial tendencies.
One has no choice but to draw a conclusion that the honorable professor invests in banks who do not do credit checks before giving out loans, companies who purposely market to the wrong audience, companies who do not audit their finances etc.
Why does the advertising industry have to handicap itself and it's clients and deliver one person's idea of social engineering?
There is place for expanding children's horizons it is called school. There are people who watch for kids diets, they are called parents. And, dear professor, there is only one person who can save you from your bad habits and you can find him in the mirror.
Professor Joseph Turow writes a compelling article lamenting the use of new targeting technologies and their accuracy. The effects of such advertising may result in unforeseen catastrophic social effects for minorities and the underprivileged.
While the professor agrees that the new technology is accurate and significantly improves it's knowledge about you over time, this is the actual problem!
It seems that if your profile shows that you are predisposed towards sweet snacks, the system, horror of horrors, will actually serve you an ad for..... sweet snacks! This will strengthen your bad habit and lead to a downward spiral.
If you seem to like hip hop and urban, you will not accidentally receive ads for MIT or Harvard thereby reducing your potential vision and reinforcing your antisocial tendencies.
One has no choice but to draw a conclusion that the honorable professor invests in banks who do not do credit checks before giving out loans, companies who purposely market to the wrong audience, companies who do not audit their finances etc.
Why does the advertising industry have to handicap itself and it's clients and deliver one person's idea of social engineering?
There is place for expanding children's horizons it is called school. There are people who watch for kids diets, they are called parents. And, dear professor, there is only one person who can save you from your bad habits and you can find him in the mirror.
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